LO5 B- Competent Production Schedule (Marketing and Distribution)

LO5 B- Marketing and Distribution Plan

The announcement for my game will be made at 2017’s E3: Electronic Entertainment Expo in the Los Angeles Convention Centre on June 14^th 2017. This will be just under 2 years before the scheduled release date. I plan on announcing it this early in order to stagger the promotion of the game throughout the two years’ span, releasing new content when there are new Marvel or DC Films throughout 2018 and 2019.

The first teaser trailer will be released alongside the newest Marvel Cinematic Universe Film Ant-Man and The Wasp on July 6^th 2018 and will feature the Marvel section of the game in order to excite this section of fans. The second teaser trailer will be released alongside the currently untitled DC Extended Universe film slated for release on July 27^th 2018. Trailers will then be released regularly to coincide with Marvel and DC movies including X-Men: Dark Phoenix (November 2^nd 2018), Aquaman (December 18^th 2018), Captain Marvel (March 8^th 2019), Shazam (April 5^th 2019). This will lead to the release date on May 1^st 2019 before the release of Avengers 4 on May 3^rd. Another trailer will be released with this film for the first Downloadable Content Pack that will be released at the same time. A trailer will be released on June 14^th for the second DLC Pack that will be released at the same time along with the release of DC’s Justice League Part 2/ The Batman (whichever is decided will come out on this date). This is called drip-feed marketing, where small amounts of information are released at different stages throughout the production process.

After the release of the fourth trailer (alongside Aquaman on December 18^th 2018) there will begin to be some Gameplay trailers released on YouTube that will coincide with the release of the story trailers that will appear in Cinemas and on TV. These gameplay trailers will show how the game works and the types of things that players can expect when they purchase the game.

From the stage of announcement, I will create a blog that will update players on each stage of production in order to ensure that people know what is happening with the game at each stage. The link to the blog will be posted with small condensed updates on various social media pages including the one I as the developer will open as well as the official Marvel, DC, Warner Bros and Disney Social Media pages. Before the release of the game in May, I intend for the game to feature in magazines such as PlayStation Magazine or other such gaming magazines in order to ensure that the promotion of the game reaches multiple audiences, including audiences that have a smaller social media presence than others. With the release of the trailer that will accompany Shazam, I will announce a Gold Edition of the game, which will come with some of the original concept art for the game signed by the Concept Artist, and a Deluxe Edition, which will include the Concept Art and codes to allow players early access to the DLC packs of the game. Those who pre-order the game before December 1^st, they will be invited to take part in the Beta Test of the game which will be available from December 1^st until February and they will be able play portions of the game very early.